Disney Has the Best Movie Distribution Strategy
Seeing Walt Disney's (NYSE: DIS) Black Widow weave a sticky web over fans of superhero flicks last weekend was special. The latest release from Disney's Marvel camp was a hit at the corner multiplex as well as in the living room.
The Scarlett Johansson-helmed film rang up $80 million in domestic ticket sales over the weekend, the strongest showing of any U.S. release since the ninth and final installment of the Star Wars franchise came out in late 2019. Black Widow also collected $78 million internationally, as well as another $60 million through the Premier Access streaming option on Disney+. Ringing up $218 million in ticket sales is a pretty big deal, and it's hard to argue against Disney's unique approach to distribution.
Image source: Getty Images.
Source Fool.com
