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Did Activision Overpay for Candy Crush?

TheMotleyFool

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In 2015, Activision Blizzard (NASDAQ: ATVI) entered into an agreement to acquire King Digital, the parent company of the popular mobile game Candy Crush. King operates hundreds of social, free-to-play mobile games with millions of users all around the world.

But despite owning one of the most popular mobile titles of all time, King's stock was steadily declining amid poor business performance prior to the acquisition. So why did Activision pay a 20% premium to gobble up King's shares? Let's take a look.

Image source: Getty Images.

Source Fool.com

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