Deciphering the Fuzzy Math Behind Netflix's Hit Programming
For a company that exists to serve up TV shows and movies, Netflix (NASDAQ: NFLX) sure is evasive when it comes to viewership figures. The traditional metrics of TV ratings don't work for streaming services, and while Nielsen and others have tried to recreate them for the streaming age, we're still largely in the dark about what and how people watch when they stream.
And Netflix's own metrics aren't helping. The company is quick to declare victory when reporting its own hits, but its viewership metrics are something less than scientific -- and a cynic might think that they are designed to inflate the value of Netflix's original content.
Image source: Getty Images
Source Fool.com
