Could Adidas Be a Millionaire-Maker Stock?
It's certainly not the biggest or most notorious name in the athletic apparel business. Nevertheless, adidas (OTC: ADDYY) remains a respected player in the market, having proven its staying power even when things turned tough for the company.
Not even the pandemic was enough to prevent adidas' brand from connecting with consumers. While profits are down, 2020's revenue is ultimately expected to match 2019's. This year's projected sales growth of 20% would mean a record-breaking top line.
Mere forward progress isn't necessarily good enough, however, when alternative investments like Nike or Under Armour are available. Not even the prospective sale of its struggling Reebok brand would make adidas the best-of-breed business to own among athleticwear stocks.
Source Fool.com
