Can Delivery and Mobile Ordering Save McDonald's?
McDonald's (NYSE: MCD) has started the year strong after announcing better-than-expected second-quarter 2017 results, driven by inexpensive cold beverages and pricier Signature Crafted sandwiches.
These efforts and the continued success of the chain's All-Day Breakfast sent comparable store sales 3.9% higher in Q2, more than double the 1.7% increase in the first quarter of 2017. In addition, second quarter diluted earnings per share (EPS) were also strong, climbing by 36% year-over-year to $1.70.
Cheap drinks, off-hour breakfast, and slightly better burgers will only get the company so far and CEO Stephen J. Easterbrook understands that. Improving the quality of its food will be relevant for growth, but the chain's top executive understands that the restaurant business has become about much more than what's on the menu.
Source: Fool.com
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