Can Apple Card Really Boost iPhone Loyalty?
Announced earlier this year, Apple's (NASDAQ: AAPL) big push into credit cards arrives this month. Some users (myself included) have started to get early invitations ahead of a broader rollout, with reviews beginning to hit the internet in recent days. The tech titan's angle is multipronged: The company wants to bolster adoption of Apple Pay by offering greater rewards for using the mobile payment service and help consumers better manage their finances, all while further entrenching iPhone users and strengthening customer loyalty.
Whether Apple can accomplish the latter remains to be seen.
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Source Fool.com
