Can Adidas Stock Turn Things Around?

Tariffs have affected clothing companies globally, and (OTC: ADDYY) is no different. Its shares have dropped by 21% in 2025 as of market close Sept. 2, and after a disappointing second-quarter earnings report on July 30. However, the German shoemaker could have a plan to turn things around.

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In its July 30 quarterly report, Adidas CEO Bjørn Gulden shared that the company suffered a multimillion-euro hit in the second quarter due to recent U.S. tariffs on imports implemented by President Donald Trump. The sportswear company fears it could face tariff-related costs of up to 200 million euros ($232 million) over the remainder of 2025, equivalent to 3.4% of its 5.95 billion euros ($6.9 billion) in Q2 revenue. Still, Adidas is optimistic that it will be "a leader in all markets" except North America.

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Source Fool.com