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Buying Ubisoft Taught Me a Costly Lesson

TheMotleyFool

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Buying Ubisoft Taught Me a Costly Lesson: https://g.foolcdn.com/editorial/images/856374/gettyimages-2188805651-1.jpg

Ubisoft (OTC: UBSFY) is a France-based video game publisher known for franchises including Assassin's Creed, Rainbow Six, and Far Cry. The company was once one of the most powerful players in the gaming industry, but it's suffered an incredible fall from grace.

I purchased shares of the company in 2022 amid the backdrop of an intensifying market for video game acquisitions. Early in January of that year, Take-Two announced that it would be acquiring mobile games publisher Zynga at a substantial premium. Soon after, Microsoft announced that it was buying Activision Blizzard -- once again at a substantial premium.

Image source: Getty Images.

Source Fool.com