Boston Beer Is Now a Seltzer Business
The beer business has been tough for former giants like Budweiser and Coors over the past decade. Customer trends are shifting toward craft brewers, and the old guard is losing luster as buyers become more sophisticated. Leading the charge into craft beer has been Boston Beer (NYSE: SAM), maker of Sam Adams and one of the first craft breweries to go national.
However, Boston Beer is no longer an underdog, and there are few areas where the company can expand in the beer business without becoming just another mega-beer company or acquiring competitors. Instead, the company is seeing all of its growth from non-beer products, especially the booming seltzer called Truly.
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Source Fool.com
