Beyond Meat Likely Plans Summer Plant-Based Chicken Launch
As American diners continue to feel peckish for chicken, and traditional meat-processing companies gear up for a reprise of 2019's "chicken sandwich wars," plant-based meat manufacturer Beyond Meat (NASDAQ: BYND) appears to be planning its own meat-free entry in the sector. Inside sources told Bloomberg a chicken substitute is in the works with a planned release this summer.
Beyond Meat's plant-based chicken plans remain private, and the company declined to comment on the information. A previous foray into faux fowl, Beyond's chicken strips, was discontinued in the first quarter (Q1) of 2019, according to a prospectus from that year. Just one month ago, TheStreet reports, Chuck Muth, the company's chief growth officer, indicated a chicken product will appear "sometime in the relatively near future." Such a launch would tap into demand for chicken that has been growing since the 1940s, according to the United States Department of Agriculture (USDA), with chicken now the USA's most available meat.
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Source Fool.com
