Beyond Hardware: Fitbit's New Subscription Push
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In late August this year, Fitbit (NYSE: FIT) unfurled the new subscription offering, named "Fitbit Premium," alongside its fall launch lineup. Costing $9.99 a month, or $79.99 a year, Fitbit Premium allows you to enjoy in-app tips, guides, and step-by-step health and fitness programs tailored to your needs. With over 10 years of experience making devices that track physical activity, Fitbit is also trying to work with third parties as well as internal experts to come up with guides that help improve energy levels, nutrition, and general well-being.
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Source Fool.com
