Better Comeback Stock: BlackBerry vs. Unity Software
BlackBerry (NYSE: BB) and Unity Software (NYSE: U) were both once high-growth tech stocks that lost their momentum and disappointed their investors. BlackBerry was once the world's top smartphone maker, but it lost that booming market to 's (NASDAQ: AAPL) iPhones and Android-powered devices. It subsequently stopped producing phones and expanded its cybersecurity and Internet of Things (IoT) services, even as it struggled to keep pace with its faster-growing peers.
Unity's game-development engine was used to produce about half of the world's mobile, PC, and console games at the time of its initial public offering (IPO) in 2020. It also provided tools for monetizing games with in-app purchases and integrated ads. But over the following four and a half years, its growth was disrupted by Apple's privacy-oriented changes on iOS, macroeconomic headwinds for the advertising market, and tough competition from other game-development platforms like Epic Games' Unreal Engine.
Image source: Getty Images.
Source Fool.com
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