Better Buy: Upstart vs. Intuit
Upstart Holdings (NASDAQ: UPST) and Intuit (NASDAQ: INTU) both help consumers get their finances right, but do it in two different ways. Upstart examines credit risk for borrowers using alternative methods, qualifying them for more competitive rates. Intuit has products like TurboTax, Mint, and Credit Karma that provide different services to assist managing customers' finances. The two companies have radically different market caps, as Intuit is seven times bigger at $170 billion versus Upstart at $25 billion.
Keithen Drury (Intuit): After creating QuickBooks -- accounting software geared toward small and medium-sized businesses -- in 1983, Intuit has acquired multiple businesses instead of building them. It bought TurboTax in 1993 and Mint.com in 2009. Inuit's spending spree continued with purchasing Credit Karma for $4.7 billion in 2020 and Mailchimp for $12 billion in 2021.
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Source Fool.com
