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Better Buy: Nike, Inc. vs. Under Armour

TheMotleyFool

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Better Buy: Nike, Inc. vs. Under ArmourPhoto, wide shot, wide-angle lens, Home appliance manufacturer, neutral atmosphere, photo by Joe Cornish: https://img.theapi.app/temp/fb3845ac-e3c6-43ef-86c1-b57ed8c272c4.png

If you're a sportswear company not named Adidas (NASDAQOTH: ADDYY), you probably haven't been doing very well lately.

Both Nike (NYSE: NKE) and Under Armour (NYSE: UA) (NYSE: UAA) have been lagging behind the ascendant European interloper, which has capitalized on vintage styles, celebrity partnerships, and new technologies like Boost to drive sales nearly 30% higher in North America.

Image source: Getty Images.

Source: Fool.com