Better Buy: Lululemon vs. Target
Lululemon (NASDAQ: LULU) and Target (NYSE: TGT) have both survived the retail apocalypse that's devastated many retailers over the past decade.
Lululemon leveraged its early-mover's advantage in premium yoga apparel to become a dominant force in the athleisure market. It also strengthened its direct-to-consumer channels and locked in shoppers with free yoga classes and community events.
Target renovated its stores, launched more private label brands, expanded its e-commerce ecosystem, and used its brick-and-mortar stores to fulfill online orders. It matched Amazon and Walmart's prices, launched comparable same-day delivery services, and invested in better employee training.
Source Fool.com
