Better Buy: Costco vs. Jumia
Costco (NASDAQ: COST) and Jumia (NYSE: JMIA) likely appeal to very different types of investors.
Costco, which operates over 800 warehouses worldwide, locks in shoppers with its sticky membership plans. It generates nearly all of its profits from those memberships, so it can afford to sell its products at razor-thin margins.
Jumia is a German company that provides e-commerce and digital payment services to about a dozen African countries. It's struggled with slowing growth over the past year and remains unprofitable.
Source Fool.com
