Better Buy: BlackBerry vs. Apple
Back in 2010, BlackBerry (NYSE: BB) accounted for 43% of the smartphone platform market, according to Comscore. But over the following decade, it lost the entire market to Apple's (NASDAQ: AAPL) iPhones and Alphabet's army of Google Android devices.
BlackBerry stopped manufacturing its own smartphones in 2016, licensed its brand to third-party Android device makers, and expanded its enterprise, security, and embedded software businesses. That strategic shift kept the company relevant even as its iconic smartphone brand faded away.
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Source Fool.com
