Better Buy: Amazon.com vs. Google
Amazon (NASDAQ: AMZN) and Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google are two of the largest and most successful companies in the world. Google has become synonymous with search, and Amazon's marketplace is the epitome of consumer convenience. And both of these titans have outperformed the S&P 500 over the last one, three, five, and 10 years -- though Amazon's stock soared 815% over the last decade, far outpacing Alphabet's 235% gain. Which stock is the better investment today?
Alphabet's primary source of revenue comes from its Google business, specifically the digital advertising segment. This is driven by Google's utter dominance among search engines -- Google's market share has consistently been near 90% over the last decade. This has allowed the company to collect a tremendous amount of data, making its ad buying and selling tools immensely popular among marketers. As a result, Google consistently captures more than 30% of global digital ad spend.
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Source Fool.com
