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Better Buy: Amazon vs. Ulta Beauty

TheMotleyFool

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Better Buy: Amazon vs. Ulta BeautyPhoto, wide shot, wide-angle lens, Hotel, Midday, harsh overhead sunlight, directional sunlightt, photo by Ansel Adams: https://img.midjourneyapi.xyz/temp/d14bb504-852b-4d13-a69a-8cec9d4eb799.png

Amazon (NASDAQ: AMZN) and Ulta Beauty (NASDAQ: ULTA) have both been resilient retailers over the past decade. Amazon, often cited as a root cause of the retail apocalypse, expanded its e-commerce marketplaces and locked more shoppers into its Prime ecosystem. Ulta expanded its beauty stores aggressively across the U.S., while drawing in shoppers with its in-store salons.

Image source: Getty Images.

Source Fool.com

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