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Better Buy: Amazon vs. Roku


Last year, as the pandemic forced business closures and social distancing, consumers turned to digital channels for shopping and entertainment. While that hurt many traditional retailers and media companies, it was a strong tailwind for Amazon (NASDAQ: AMZN) and Roku (NASDAQ: ROKU).

Over the last three years, both of these tech stocks have outperformed the broader market, with shares of Amazon rising 120% and Roku surging 1,000%. But which one is the better buy today?

Amazon was a first mover in the e-commerce industry, and that advantage has led the company to incredible success. Today Amazon is the largest online marketplace in the U.S., supported by an extensive fulfillment and logistics network. Last year that scale helped Amazon capture an incredible 40% of online retail spending in the United States.

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Source Fool.com

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