Better Buy: Adobe vs. Salesforce
Adobe Systems (NASDAQ: ADBE) opened for business in 1984 and within a decade the company had released two of its trademark products: Acrobat and Photoshop. These software tools are still at the heart of Adobe's digital media business, but the company has more recently expanded into customer experience management (CXM).
salesforce.com (NYSE: CRM) was founded in 1999, pioneering the concept of cloud computing with its sales force automation software. Like Adobe, its platform has expanded over the years, becoming an extensive suite of customer relationship management (CRM) applications.
CXM and CRM products overlap to a degree, with both vying for commerce and marketing spend. In other words, Adobe and Salesforce, two of the largest enterprise software companies in the world, have slowly become competitors. So, which is the better buy today?
Source Fool.com
