Apple's Bundling Ambitions Hit a Roadblock
Bundling is a powerful strategy to get consumers to open up their wallets even more. Apple (NASDAQ: AAPL) has been exploring the idea of bundling various services together for over a year. The Information had reported in the summer of 2018 that the Cupertino tech giant was interested in combining video, music, and news into a single subscription. Apple Music has been around for a while, but the company only launched Apple News+ in March, and Apple TV+ will debut next month.
Here's why that bundle hasn't been released yet.
Image source: Apple.
Source Fool.com
