Apple, Inc.'s iPhone X Surges Past Its Cheaper Cousins
This fall, for the first time ever, Apple (NASDAQ: AAPL) rolled out three new iPhone models at once. One of those options -- the iPhone X -- was the most expensive iPhone ever, priced at $999 for the 64 GB version and $1,149 for the 256 GB version. Furthermore, the iPhone X didn't go on sale until six weeks after the iPhone 8 and iPhone 8 Plus became available.
Apple was operating from a new playbook this fall. As a result, it was hard to predict in advance how the three phones would sell in comparison to one another.
The iPhone X has only been out for a month. However, it's already clear that it will be just as big a hit as Apple bulls expected. Indeed, Apple fans' willingness to pay top dollar for iPhones has ratcheted up dramatically this fall.
Source: Fool.com
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