Apple Inc.'s iPad Marketing Problem
Back in June, Apple (NASDAQ: AAPL) introduced a new pair of iPad Pro tablets -- one with a 10.5-inch display and one with a 12.9-inch display. At the heart of both tablets is a processor known as the A10X Fusion. The A10X Fusion is a larger, more powerful version of the A10 Fusion chip that Apple first introduced with the iPhone 7 and iPhone 7 Plus smartphones.
Then, in September, Apple launched new iPhone models powered by a chip that Apple dubbed the A11 Bionic. The A11 Bionic delivered better performance in CPU tasks than did the A10X Fusion, though the A10X Fusion still has the edge in graphics capabilities.
Image source: Apple.
Source: Fool.com
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