Amazon Prime Adoption Accelerated in 2020
Maybe it's not a surprise, but Amazon (NASDAQ: AMZN) saw a lot of new Prime members sign up in 2020. CEO Jeff Bezos said the company now has over 200 million Prime members worldwide in his 2020 letter to shareholders. That's up about 50 million in the 15 months since management last shared a milestone in January of last year. What's more, it took Amazon about 21 months to go from 100 million to 150 million, so adoption clearly accelerated during the pandemic.
As the economy reopens and people start having more options for in-store shopping, Amazon's now tasked with keeping all those Prime members happy while continuing to attract new ones. And it's investing a lot in Prime benefits to do just that.
Image source: Amazon.
Source Fool.com
