Amazon Grew Even More Dominant in 2020
More people are doing more online shopping than they've ever done before in 2020. As shoppers flock to online outlets, Amazon.com (NASDAQ: AMZN) has stood out from the crowd in 2020. Despite already dominating online sales, the company has seemingly increased its standing at the top of e-commerce despite strong performances from competitors such as Walmart (NYSE: WMT), Target (NYSE: TGT), and eBay (NASDAQ: EBAY).
Fifty-three percent of online shoppers begin their product search on Amazon.com, according to a recent survey from ChannelAdvisor. About six months ago, a survey from CivicScience found just 47% of of internet users started their product search on Amazon.com.
While the surveys aren't perfectly comparable, the recent results show a positive trend for Amazon. That trend also shows up when asking people where they go to research potential purchases. Sixty-five percent of respondents said Amazon, 45% said Alphabet's Google, and 25% said another online marketplace such as Walmart, Target, or eBay. A similar question in a January 2018 survey saw more people select search engines (69%) versus Amazon (61%).
Source Fool.com
