Amazon Expands Its Prime Ecosystem Into Mobile Gaming
Amazon (NASDAQ: AMZN) recently announced that it would start offering its Prime members free in-game content for mobile games. The perk will roll out with exclusive items for Tencent's popular battle royale game PUBG Mobile, and gradually add content from partners like Electronic Arts, Moonton, Netmarble, and Wargaming Mobile in the "coming months."
These mobile gaming perks could help Amazon in three major ways. First, they increase the stickiness of its Prime ecosystem, which already offers discounts, free delivery options, music streaming, video streaming, free e-books, and other perks for $119 a year.
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Source Fool.com
