Amazon Doubles Down on Alexa With New Devices
Amazon's (NASDAQ: AMZN) launch of its first smart speaker three years ago took the world by surprise. Since its launch, Amazon's Echo family of smart-speaker devices has quickly risen in popularity. And now the e-commerce giant is taking its investment in its Echo lineup even further.
Coming to market just before the holidays and amid an Amazon-triggered smart-speaker boom that has tech giants Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) and Apple (NASDAQ: AAPL) vying for share, Amazon's new Echo products speak volumes about the growing importance of this nascent product category.
New Amazon Echo. Image source: Amazon.com.
Source: Fool.com
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