Activision Blizzard's Earnings Call: 3 Takeaways
Activision Blizzard (NASDAQ: ATVI) has found a killer growth strategy. It's not that the game developer was struggling in prior fiscal years, but the latest trends are more impressive than investors have seen to date. Activision has added over 100 million highly engaged users to the Call of Duty franchise since early 2020, after all, with help from free-to-play and mobile offerings that drove demand for its premium titles and pushed profitability to new highs.
Management thinks that approach can work for many more of the company's franchises, whether its Candy Crush, Diablo, Hearthstone, or World of Warcraft.
And it's a tool it'll use in working toward its goal of 1 billion users in the next few years, compared to just over 400 million today. Let's look at why Activision is so confident it can reach that ambitious target.
Source Fool.com
