Activision Blizzard's "Call of Duty" Is On Fire
Activision Blizzard's (NASDAQ: ATVI) Call of Duty franchise hasn't experienced this much momentum in years. After three big releases in the last year, the Activision segment, which comprises about a third of the business, grew revenue by 64% year over year in the first quarter.
Since October, Activision Blizzard has released two free-to-play titles -- Call of Duty Mobile and Call of Duty: Warzone -- to go along with the premium release, Call of Duty: Modern Warfare, on console and PC. The strategy to release more content led to a significant jump in monthly active users over the last two quarters for Activision Publishing.
The momentum in Call of Duty is broad-based across mobile, console, and PC, which sets the company up for solid performance this year.
Source Fool.com
