Activision Blizzard in 3 Charts
Activision Blizzard (NASDAQ: ATVI) is one of the largest game companies in the world. It's known for making games that keep players engaged long after the original release date. World of Warcraft was originally released in 2004, but regular updates have ensured that it's still one of the company's top moneymakers. Call of Duty, World of Warcraft, and mobile game Candy Crush together comprise two-thirds of the company's annual revenue.
Growing the audience for these games and others, such as Overwatch, Diablo, and Hearthstone, is one of management's top objectives. Activision Blizzard's growth strategy is simple: Make compelling titles, attract players, and monetize those players with virtual items sold in-game. Activision is also pursuing other opportunities in esports and consumer products to provide new ways for players to spend money on their passion.
Here are three charts that show how this strategy is working.
Source Fool.com
