Activision Blizzard Is Still Shedding Gamers
Although shares were trailing the market heading into its third-quarter earnings report, a summer rally showed that investors were gaining confidence in Activision Blizzard's (NASDAQ: ATVI) rebound strategy. After seeing audience size and engagement metrics fall for almost a year, the video game giant is directing a flood of content releases toward quickly ending that slide.
Activision's quarterly update confirmed that the company can indeed move the needle by upping the quality and pace of its game development. However, investors haven't yet seen the company recover from a shrinking user base.
Let's take a closer look at the latest trends.
Source Fool.com
