A Look at Disney's 2019 Box Office Dominance
Overall, 2019 was a disappointing year for movie studios, as box office grosses dipped modestly following an excellent 2018 performance. However, by mid-year, it was already clear that Walt Disney (NYSE: DIS) was on track for an incredible performance, both in the U.S. and globally.
Now, the final numbers are in. While the House of Mouse's recent releases haven't all lived up to their full potential, Disney still ended the year with a record box office tally. In fact, its domestic gross of $3.76 billion accounted for fully a third of domestic box office receipts in 2019, surpassing its two closest rivals combined. It also smashed the record Disney set just a year earlier with a 2018 domestic box office gross of $3.09 billion. Let's take a closer look at how the entertainment titan achieved this remarkable year of dominance.
One of Disney's biggest competitive advantages is its huge back catalog of popular films and franchises. In recent years, the company has focused on mining that back catalog for sequels, reboots, and spinoffs that represented high-percentage bets. That strategy has paid off in spades, as it has become increasingly difficult for original films to succeed at the box office.
Source Fool.com
