AT&T's Streaming Offerings Are a Mess
AT&T (NYSE: T) recently rebranded its struggling live-TV streaming service, DIRECTV NOW, as AT&T TV NOW. The move brought the service more closely into the AT&T branding fold, but also created a jumble of live-TV streaming brands for the company. The confused branding reflects the reality that AT&T's assortment of streaming services is disorganized and inefficient.
Image source: Getty Images.
AT&T TV NOW is not AT&T's only live-TV streaming service. It's also not the only live-TV streaming service that has a name that begins with "AT&T" and includes "TV." It joins AT&T WatchTV and AT&T TV. NOW and TV both use the same app -- which, incredibly, is also called AT&T TV.
Source Fool.com
