AT&T Shows No Sign of Slowing Down

While fellow telecom giant Verizon is struggling with subscriber losses, AT (NYSE: T) put up strong numbers in its first-quarter report Wednesday morning. Postpaid phone net adds topped 300,000, mobility service revenue jumped 4.1%, and the fiber business continued to grow at a blistering pace.

The wireless industry faces headwinds from a potential economic slowdown and unpredictable tariff policies from the Trump administration, but it was largely business as usual for AT in the first quarter.

There are two core components to AT's current strategy. First, the company is taking a customer-first approach with policies like its AT&T Guarantee program, which provides bill credits to customers for wireless or fiber outages. By prioritizing customer satisfaction, the company can win and retain customers without needing to resort to pricey promotions and deals.

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Source Fool.com