AT&T Is Already Trying to Take Advantage of Its Time Warner Acquisition
AT&T (NYSE: T) has struggled to hold on to its most valuable customers for a long time now. It's been almost three years since the company posted positive net additions to its postpaid phone subscriber count. But following its acquisition of DIRECTV and with its acquisition of Time Warner (NYSE: TWX) nearing completion, AT&T is getting very aggressive in getting customers to take multiple products.
"If you're in a household and you have our wireless service, there's an all-out push to make sure you have our video products as well," CEO Randall Stephenson told the audience at Goldman Sachs' Communacopia Conference. AT&T's latest effort is to bundle free HBO with its lower-tier unlimited data plan. The company previously reserved free HBO for its premium unlimited plan.
To a certain degree, AT&T's hand was forced. T-Mobile (NASDAQ: TMUS), the constant thorn in the side of AT&T, started offering customers free Netflix earlier this month. Verizon (NYSE: VZ) also offers some streaming video perks including access to locally broadcast NFL games as well as a discount on NBA League Pass and exclusive content for Verizon customers through its go90 app. Video is becoming an essential part of the wireless plan.
Source: Fool.com
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