AMC Just Made a Brilliant Move
AMC Entertainment (NYSE: AMC) shares surged Wednesday after the company announced a new program to reward the #AMCArmy of retail investors.
The world's largest movie theater operator invited its 3 million+ retail investors to sign up for a new program called AMC Investor Connect, which gives them special offers and company updates, including a free large popcorn when they come back to their first AMC movie this summer. The investor program requires investors to be members of the AMC Stubs rewards program, which is free to join at the lowest level. The highest level allows members to attend up to three movies per week for a monthly fee of $19.95.
In a statement, CEO Adam Aron said: "AMC Investor Connect will put our Company in direct communication with a retail investor shareholder base that owned more than 80% of AMC at last count. Many of our investors have demonstrated support and confidence in AMC. We intend to communicate often with these investors, and from time to time provide them with special benefits at our theatres. We start with a free large popcorn on us, when they attend their first movie at an AMC theatre this summer."
Source Fool.com
