4 Reasons Facebook Is a Compelling Buy
Most people have heard of the social network company Facebook (NASDAQ: FB); and with 1.9 billion daily active users, nearly 1 in 4 people worldwide use Facebook daily. But for investors, the business story goes well beyond being a website where people post pictures of their pet cat; here are four reasons Facebook is a compelling investment opportunity today.
Facebook started as a simple social media network in the early 2000s, but founder and CEO Mark Zuckerberg has been active in positioning the company for future growth. Zuckerberg famously predicted the importance of images to social media, buying Instagram for $1 billion in 2012, in what is commonly looked back on as one of the "steals" of corporate history, now that Instagram boasts more than 1 billion users.
Facebook later bought WhatsApp in 2014 in a deal worth $16 billion in cash and stock; the WhatsApp platform now has more than 2 billion users and is the world's most popular mobile messenger. Zuckerberg has also leaned into augmented reality (AR) and virtual reality (VR), buying VR hardware company Oculus in 2014 for $2 billion, and recently announcing a new team to develop Facebook's "Metaverse" business.
Source Fool.com
