3 Winners of Connected TV Ad Spending Growth
Connected TV ad spending in the United States will more than double over the next four years from $6.9 billion to $14.1 billion, according to a recent forecast from eMarketer. There's still plenty of opportunity for growth to continue well into the next decade as well, as marketers currently spend about $70 billion on traditional television advertising, and more and more consumers are shifting their spending to streaming video subscriptions over pay TV.
So far, three platforms have stood out above the rest as winners of the connected TV advertising market: YouTube, Hulu, and Roku (NASDAQ: ROKU). The trio account for about 70% of connected TV ad spending, according to eMarketer's estimates. It's a strong bet that Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL), Disney (NYSE: DIS), and Roku will continue to dominate the market for the foreseeable future as well.
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Source Fool.com
