3 Reasons the New MoviePass Will Fail
One of the more unlikely entertainment industry stories to bubble up late in the summer season is the rebirth of MoviePass. The disruptive multiplex buffet subscription peaked with 3.2 million subscribers in 2018, but it wasn't sustainable the first time around. It ran out of money in 2019. Now the brand is back under new leadership with a plan to get it right the second time around, but don't bet on success.
The service is expected to launch next week, initially in just select markets. MoviePass opened a no-obligation waitlist on its site on Thursday, but little is known about the benefits of the relaunch beyond the $10, $20, and $30 price points. If it seems unfair to be down about a plan before we've heard the new vision for the brand, but it's not wrong to make assumptions. Let's go over three reasons MoviePass isn't likely to stick around for long this time.
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Source Fool.com
