3 Key Takeaways from Wendy's Q3 Earnings
Savvy use of social media and a strong focus on global expansion drove Wendy's (NASDAQ: WEN) strong third-quarter results, which featured increased revenue and strong guidance for future earnings. A combination of customer demand and digital-marketing savvy boosted profits in the quarter. Here are three vital insights for investors.
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Wendy's Q3 revenue jumped 9.3% from a year ago to $437.9 million. The fast-food chain's success came from the return of its spicy nuggets, whose resurgence started when hip-hop artist Chance the Rapper urged Wendy's to bring back the item on Twitter (NYSE: TWTR). Wendy's social media team masterfully used their Twitter page to get customers to like their tweet about spicy nuggets 2 million times as a condition for returning the offering to stores.
Source Fool.com
