3 Catalysts for Google in 2021
Alphabet's (NASDAQ: GOOGL)(NASDAQ: GOOG) Google has been under fire. In spite of its work organizing the world's data and being a "helpful" tech company, it was a tough year for online advertising because of the pandemic. An antitrust lawsuit was also filed, claiming Google has taken part in anticompetitive activity to maintain its lead in internet search.
The trial isn't expected to occur until the autumn of 2023, though, which means it's more or less business as usual for Google in 2021. Here are the three catalysts that will dictate whether the stock can continue its relentless rise in the next 12 months.
Advertising often takes a hit during recessions, and 2020 was no exception. In the midst of the lockdown to halt the spread of COVID-19, many businesses hit the brakes on marketing campaigns. Google's digital ad empire wasn't immune. Ad sales have slowed in the last year and even declined year over year during the spring -- though they quickly snapped back to growth mode over the summer.
Source Fool.com
