2 Growth Stocks That Could Soar in 2023
2022 is finally over, and many investors won't miss it. But now could be a great time to sift through the wreckage to find quality stocks trading at a discount. Let's discuss why Crocs (NASDAQ: CROX) and Dollar General (NYSE: DG) could be poised for success in 2023 and beyond.
If you were around in the mid-2000s, you probably remember Crocs. Comfortable and unabashedly goofy, these foam clogs soared in popularity before quickly hitting the fashion dustbin. However, under the leadership of CEO Andrew Rees, the brand has enjoyed a revival that could create long-term value for shareholders.
Crocs regained its spotlight during the COVID-19 pandemic when stay-at-home orders encouraged footwear consumers to prioritize comfort over aesthetics. But the resurgence wasn't just about luck. Management set the stage for a comeback by heavily targeting Generation Z through celebrity endorsements and targeted ads on platforms like TikTok. The company has also diversified its revenue stream by buying the casual shoe brand HeyDude for $2.5 billion in 2022.
Source Fool.com
