1 Company Missing Out on the Streaming Surge
Everyone's spending a lot more time at home as they practice social distancing. With kids home from school and few social activities in which to partake, many have turned on the television a lot more and started streaming. Overall streaming hours and subscriptions have seen a boost in recent weeks, but one company isn't getting the same level of traction as the rest of the competition.
Apple (NASDAQ: AAPL) launched Apple TV+ in November, but less than six months later, nobody's really interested in signing up for it. Apple saw a 10% bump in sign-ups for its streaming service the weekend of March 14 to March 16 compared with the prior weekend, according to streaming analytics firm Antenna. Meanwhile, searches for "Apple TV subscription" fell 14.4% over the past month, according to search marketing analytics firm SEMRush.
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Source Fool.com
