1 Big Sign Facebook's TikTok Clone Is Succeeding
Facebook's (NASDAQ: FB) efforts to take on TikTok have changed substantially over the last few weeks. Earlier this month, it shut down Lasso, its stand-alone app that aimed to copy the mechanics of TikTok. Then it expanded the Instagram Reels feature to India just a few weeks after introducing it to users in Germany and France. Reels originally launched last November in Brazil.
Reels will soon launch in 50 more countries, including the United States, according to a report from NBC News. A spokesperson later confirmed the report. The forthcoming move is a sign Instagram is seeing strong traction in its new markets, and it could mean it's ready to scale the feature quickly. Management may also see an opportunity: TikTok has faced increased regulatory scrutiny in recent weeks, including a ban in India.
Facebook has a unique ability to scale products and features quickly when users start to show interest. That could make Reels a massive driver of engagement while stemming TikTok's growing threat to its advertising business.
Source Fool.com
