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11% of Americans Have Already Subscribed to Walmart+

TheMotleyFool

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11% of Americans Have Already Subscribed to Walmart+Photo, wide shot, wide-angle lens, Clothing manufacturer, neutral atmosphere, photo by Galina Stepanova: https://img.theapi.app/temp/4c710447-f68a-47bc-a682-c2d83e801596.png

Earlier this month, Walmart (NYSE: WMT) announced the launch of Walmart+, a membership program that offers a host of benefits to the company's retail customer base. At $98 per year or $12.95 per month, the service has inevitably been compared to Amazon Prime. A new survey shows that Walmart's new program has hit its mark.

Piplsay Research conducted an online survey of 20,179 Americans earlier this week, which found that 11% of respondents had already subscribed to Walmart+, less than two weeks after the service launched. An additional 27% of those surveyed said that they "may go for it soon."

Image source: Walmart.

Source Fool.com

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