Planet Fitness Inc sell Heureka

Planet Fitness (WKN A14U2K) is a US-based, publicly traded company listed on the NYSE, operating as a leading fitness and health club franchise. With a focus on creating an affordable and non-intimidating workout environment, Planet Fitness caters to a wide range of customers, from first-time gym users to experienced fitness enthusiasts. The company embraces a concept called the "Judgement Free Zone", which aims to provide members with a comfortable and supportive atmosphere to help them reach their personal fitness goals. Founded in 1992, the enterprise has grown exponentially over the years, currently boasting over 2,000 locations across the United States, Canada, and a few other countries. As a part of its core strategy, Planet Fitness emphasizes low membership prices paired with solid marketing efforts, promoting itself as a one-stop solution for people looking to maintain an active and healthy lifestyle.