Store Electronic Systems wins a major contract in Scandinavia

One of the leading Scandinavian retailers choses SES and Wincor-Nixdorf

for the world's largest implementation of graphic shelf labels

Store Electronic Systems (NYSE Euronext: SESL FR0010282822A), leader in retail electronic labeling systems, has signed one of the largest contracts in its history in Northern Europe.

One of the leading Scandinavian retail groups has chosen SES and Wincor-Nixdorf to equip the entirety of its main retail supermarket chain with the latest-generation of graphic electronic shelf labels (G-tag+).

The selection of SES was made after an international RFP in which the solutions of the main ESL players were evaluated and tested.

This contract is the most significant deployment of graphic technology in the world (2.5 million ESLs) and recognizes the technological advances made by SES in the field of high resolution HD and dynamic promotional displays (based on TFT Dual-Transistor Pixel technology, for which SES holds the worldwide patent). These labels notably offer enhanced capacities in terms of store-shelf customer communication well beyond simply displaying prices.

Innovation supporting international expansion

After international growth of +64% in the 4^th quarter of 2012 and a few weeks after announcing the first significant roll-out of electronic shelf labels in South-East Asia (Fairprice contract), this major contract in Northern Europe confirms SES as the global ESL leader.

Thierry Gadou, SES CEO, concludes: "After the Dansk deployment in 2010 and 2011, this new win confirms our strong position in Scandinavia, a region where retail is being equipped with electronic labels at a sustained pace. This success rewards our strategy of innovation and international acceleration. SES is taking a decisive lead in full graphic ESL large scale implementation. Moreover, by converting pilot into roll-out in less in less than 6 months, this project also underlines the performance of our new organization."

Next press release - Total sales for the 1^st quarter of 2013: Thursday, April 25, 2013

About Store Electronic Systems

Store Electronic Systems is the leader in Electronic Shelf Labeling systems (ESL) for large-scale food and non-food retailers. The Group designs, markets and installs all the system's components (software and communication platform, displays, mounts), thus providing clients with a turnkey solution. The range of products and services offered by SES allows retailers to manage pricing dynamically, while significantly improving store productivity.

Store Electronic Systems is listed on Compartment C of Euronext™ Paris.

Ticker: SESL – ISIN Code: FR0010282822 – Reuters: SESL.PA – Bloomberg: SESL.FP

www.store-electronic-systems.com

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