Zynga History: Everything Investors Need to Know
Zynga (NASDAQ: ZNGA) was once the biggest name in social video games. Popular hits like FarmVille and Words With Friends racked up massive audiences and recorded stellar engagement, but the company's failure to innovate and keep pace with a rapidly changing industry led to declining relevance and the collapse of its stock. Now, the company is trying to orchestrate a turnaround that hinges on delivering hits in the mobile games space, and its stock has rallied more than 40% year to date on early signs that its pivot could be successful.
In order to better understand the company's comeback effort and place its current initiatives in context, let's take a look at the history of Zynga.
Image source: Zynga.com
Source: Fool.com
