You'll Pay AMC $0.15 Today, but Will You Pay More Tomorrow?
Thursday is a big day for AMC Entertainment Holdings (NYSE: AMC). The country's leading movie theater operator is opening roughly 100 of its multiplexes today, teasing moviegoers by rolling back ticket prices to a mere $0.15 for one day only.
A check of a couple of participating theaters on Thursday morning was encouraging at first glance. Most of the day's showings were already sold out. But we're talking about just a couple of a multiplex theater's screens presenting a limited number of showings. Guest counts are also limited to 40% or less of each screen's normal capacity. There's also the novelty of revisiting an experience that has been unavailable for more than five months. Today's sellouts don't matter. Tomorrow (and tomorrow's tomorrow) will be the real proving grounds.
Image source: AMC Entertainment.
Source Fool.com
